The DAF Direct Widget

Free and easy to install, the DAF Direct widget enables donors to recommend grants from their donor-advised fund — or DAF — directly from your website.

Download the DAF Direct widget today to tap into a growing group of highly philanthropic donors:

  • DAF's growing 10% annually1
  • $7.7 billion in annual DAF Grants to Nonprofits2

Learn more about the widget   

See the Widget in Action

A Widget Case Study

Sponsoring Organizations
Logo: Fidelity Charitable
Logo: Greater Kansas City Community Foundation
Logo: Schwab Charitable
Participating Nonprofit Organizations
Logo: Feeding America
Logo: MFA
Logo: MIT
Logo: Save the Children
Logo: WGBH
Logo: Cradles to Crayons
Logo: American Red Cross
Logo: Boston Symphony Orchestra
Logo: Charity Navigator
Logo: Pan Mass Challenge

1 The Chronicle of Philanthropy Annual Survey of Donor-Advised Funds, data years 2002 and 2012.
2 National Philanthropic Trust — 2012 Donor-Advised Fund Report based on 2011 Data.
Important Icon A DAFis a charitable account, sponsored by a public charity,
which donors use to support their philanthropy.

About the Widget

Now available for all qualified public charities, the DAF Direct widget is the first technology that allows donors to initiate a grant recommendation from their donor-advised fund — or DAF — while on a nonprofit's website.

What do nonprofits need to get the widget?

  • Your nonprofit's Federal Tax Identification Number (TIN)3
  • Nonprofit contact information
    (name, title, email, etc.)
  • Choice of small or larger width
    (160 or 250 pixels)
  • A JavaScript friendly website

3 Also known as an Employer Identification Number (EIN).

Download Helpful Information About the Widget

Benefits for Nonprofits

When you install the DAF Direct widget on your website, you are giving some of your most promising donors easy and direct access to one of the most convenient ways to give.

Learn more about how DAFs work  

Get the widget code today to connect your organization to the country's fastest growing charitable giving vehicle.4

A convenient option for a growing group of donors — From 2002 to 2011, the number of individual donor-advised fund accounts has grown at an average annual rate of 10%.5

No transaction fees — 100% of the approved grant recommendation will be sent to your nonprofit.6

Easy to install and maintain — It only takes a few minutes to get the easy-to-use, customizable HTML code.

The widget is now available for all qualified public charities to add to their websites. It is currently connected to Fidelity CharitableRegistration Mark, Schwab Charitable and the Greater Kansas City Community Foundation7 and there are plans to expand to other national and community foundation donor-advised fund sponsors to increase the reach and value of the technology for donors and nonprofits.

$3,000+
average online grant
recommendation
from two leading
donor-advised funds8
$0
transaction fee
assessed by
DAF Direct6

4 National Philanthropic Trust . 2012 Donor-Advised Fund Report. From 2010-2011, DAF accounts grew 17.5%. The next fastest growing vehicle, Charitable Remainder Unitrusts (CRUTs) grew 2.8% in the same period.

5 The Chronicle of Philanthropy Annual Survey of Donor-Advised Funds, data years 2002 and 2012.

6 Most DAFs are subject to a low administration fee.

7 Fidelity CharitableRegistration Mark, Schwab Charitable and Greater Kansas City Community Foundation are independent public charities that sponsor donor-advised fund programs.

8 Average online grant in Q4 2012 from Fidelity CharitableRegistration Mark and Schwab Charitable, sponsors of national donor-advised fund programs, was $3,128.

How DAFs Work

A donor-advised fund — or DAF — is a charitable account, sponsored by a public charity, which donors use to support their philanthropy. After establishing a donor-advised fund, the donor may recommend grants to qualified public charities. They may also advise the sponsoring organization (e.g. Fidelity CharitableRegistration Mark, Schwab Charitable or the Greater Kansas City Community Foundation) on the investment strategy for the charitable assets.
A sponsoring organization is 501(c)(3) public charity that sponsors a donor-advised fund program, which often consists of thousands of individual DAF accounts. Total DAF grantmaking in 2011 totaled $7.7 billion, a 13.6% increase from 2010.